Want to boost your Shopify store's sales? Add an Instagram feed. Here's why and how:
Why add Instagram to Shopify:
- Shows products in real life
- Builds trust with customer photos
- Keeps your store fresh
- Boosts sales (2.2x more revenue on average)
Quick steps to add Instagram:
- Set up Instagram business account
- Link Instagram to Facebook
- Choose a method:
- Shopify app (easiest)
- Third-party service
- Shopify's built-in tools (limited)
Tips for a great feed:
- Match your brand's style
- Use customer photos
- Keep content fresh
- Make it shoppable
| Method | Ease | Customization | Cost |
|---|---|---|---|
| Shopify App | Easy | High | $5-$20/month |
| Third-party | Medium | Medium | Varies |
| Built-in | Easy | Low | Free |
Adding Instagram to Shopify isn't just nice - it's a must for boosting sales and trust in 2024.
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What is an Instagram feed on Shopify?
An Instagram feed on Shopify is your brand's social media showcase right on your online store. It's a live display of your latest Instagram posts on your Shopify site.
Defining an Instagram feed
It's your Instagram content, but on your Shopify store. This includes:
- Photos
- Videos
- Reels
- Sometimes Stories
These update automatically when you post on Instagram.
Why it helps Shopify stores
Adding an Instagram feed to your Shopify store is like giving it a social media boost. Here's why it works:
1. Trust builder
People trust other customers. 80% of shoppers prefer user-generated content over branded stuff. Real customer photos are like mini-testimonials on your site.
2. Keeps your store fresh
Your feed changes constantly, so your store stays interesting for repeat visitors.
3. Sales booster
Here's a number to remember: Shopify stores with Instagram feeds see 2.2x more revenue.
4. Time-saver
Your latest content appears automatically. It's like having a 24/7 visual merchandiser.
5. Community creator
Seeing others use your products creates a sense of belonging. It's like joining a club of people who love the same cool stuff.
| Benefit | Impact |
|---|---|
| Trust Building | 80% prefer UGC over branded content |
| Revenue Boost | 2.2x increase with Instagram feeds |
| Time on Site | 39% increase in browsing time |
| Product Discovery | 3x improvement |
An Instagram feed isn't just nice to have - it's a powerful tool. It brings social proof, fresh content, and community to your storefront, turning browsers into buyers.
Getting ready to add Instagram
Before you can show off your Instagram feed on your Shopify store, you need to do a few things:
Set up an Instagram business account
- Get the Instagram app and sign up (or switch from personal)
- Go to your profile, tap the menu
- Hit "Settings" > "Account" > "Switch to Professional Account"
- Pick "Business"
- Add your business info
Can you use Instagram Shopping?
You need to:
- Be in a supported country
- Sell physical stuff
- Follow Instagram's rules
- Have a website or online store
Link Instagram to Facebook
This is key for Shopify:
- Go to your Instagram profile, tap the menu
- Hit "Settings" > "Account" > "Sharing to Other Apps"
- Pick "Facebook" and log in
- Choose your Facebook Page
Heads up: Make sure you're an admin on that Facebook Page.
Ways to add Instagram to Shopify
Want to show off your Instagram feed on your Shopify store? Here are three ways to do it:
1. Using a Shopify app
This is the easiest way. Here's how:
- Head to the Shopify App Store
- Search for Instagram feed apps
- Pick an app (like Instafeed or Tagshop)
- Install it and follow the setup steps
- Connect your Instagram account
- Customize your feed
- Publish it on your store
For example, Tagshop ($19/month) lets you link your Instagram Business account and tag products in posts.
2. Adding Instagram without an app
Want more control? Try this:
- Sign up for a service like Tagshop.ai
- Connect your Instagram account
- Pick your feed type
- Customize the layout
- Copy the embed code
- Paste it into your Shopify theme
This gives you more design freedom but takes a bit more work.
3. Shopify's built-in Instagram tools
For a quick and free option:
- Find an Instagram post you want to show
- Click the three dots (...) and select "Embed"
- Copy the embed code
- Edit your Shopify page
- Switch to HTML view and paste the code
This only shows one post at a time and has limited customization.
Here's a quick comparison:
| Method | Ease | Customization | Cost | Best For |
|---|---|---|---|---|
| Shopify App | Easy | High | $5-$20/month | Full feed, auto-updates |
| Without App | Medium | Medium | Varies | More design control |
| Built-in Tools | Easy | Low | Free | Single posts |
Pick the method that fits your needs and skills. Adding Instagram content can build trust and keep your store looking fresh.
Making your Instagram feed look good
You've added your Instagram feed to Shopify. Now let's make it pop. Here's how to create a feed that grabs attention and drives sales:
Picking a layout and design
Match your feed layout to your store's vibe. Most Instagram apps for Shopify offer options like:
| Layout | Best for |
|---|---|
| Grid | Lots of posts at once |
| Carousel | Spotlighting products |
| Full-width | Big visual impact |
Instafeed, for example, lets you customize grid and slider layouts to fit your brand's look.
Where to put your feed
Put your Instagram feed where it'll shine:
- Homepage: Welcome visitors with fresh content
- Product pages: Show your items in action
- Footer: Keep it visible across your site
Fun fact: Tagshop users saw a 58% revenue jump by adding feeds to high-traffic spots.
Adding product links to photos
Turn your feed into a sales machine by tagging products. Here's how with Growave:
1. Open your gallery in the Growave admin panel
2. Click a photo
3. Type the product name and pick it
4. Drag the tag to the right spot
Boom! You've got a shoppable gallery. Customers can buy straight from your feed.
Tips for a good Instagram feed
Want to boost your Shopify store's sales? Your Instagram feed can help. Here's how to make it work for you:
Keep your brand consistent
Your Instagram should feel like your Shopify store. Why? It builds trust.
Colors matter: Pick 3-5 brand colors and use them. Pixi does this well with soft pinks, greens, and yellows.
Edit smart: Use the same filters or editing style. It makes your feed look "you".
Quick tip: Make a style guide for your Instagram. List your colors, filters, and photo styles. It keeps your feed looking good, even if different people post.
Use customer photos
People trust other people. When shoppers see others loving your products, they want to buy.
How to get more customer photos:
- Make a branded hashtag
- Run photo contests
- Give small discounts for user photos
Pro move: Add a "Share Your Photo" button on your product pages. It gets customers posting right after they buy.
Keep it fresh
A boring feed loses followers. Regular updates keep people coming back.
Mix it up: Don't just show products. Try this:
| Content Type | How Often |
|---|---|
| Product photos | 40% |
| Behind-the-scenes | 20% |
| Customer photos | 20% |
| Tips and tricks | 20% |
Plan ahead: Use tools like Later or Hootsuite to schedule posts. It keeps content flowing, even when you're busy.
Be social: Spend 15 minutes daily liking and commenting on followers' posts. It boosts engagement and gets more customer photos.
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Fixing common problems
Instagram feeds can spice up your Shopify store, but they're not always hassle-free. Let's tackle some frequent hiccups.
Stale feeds
Is your feed stuck in the past? Try these:
- Double-check your Instagram account or hashtag
- Be patient - updates can take up to 6 hours
- Clear your cache or use incognito mode
Gray squares instead of photos
Seeing gray boxes? Not good. Here's what to do:
- Update your app (Instagram's API changes broke many integrations)
- Check for theme conflicts
- Try "Instagram Feed + Stories" by eShopCRM (it's free and reliable)
"Gray squares where your Instagram images should be? That's a broken integration. Fix it ASAP!" - Ilana Davis
Permission problems
Run through this quick checklist:
| Check | Action |
|---|---|
| Instagram account | Must be a business profile |
| Facebook connection | Link Instagram to a Facebook Page |
| App access | Grant necessary permissions |
| Shopify admin | Log in as store owner or with full access |
Still stuck? Shopify support can help pinpoint specific permission issues.
Checking if your Instagram feed works
You've added an Instagram feed to your Shopify store. Great! But is it actually helping your business? Let's look at how to measure its performance.
What to measure
Keep an eye on these key metrics:
| Metric | Description |
|---|---|
| Online store sessions | Total store visits |
| Conversion rate | % of visits that become purchases |
| Average order value (AOV) | Average spent per order |
| Total sales | Net sales (including taxes and shipping) |
| Sales from marketing | Sales linked to marketing campaigns |
These numbers show if your Instagram feed is driving traffic and sales.
Using Shopify's data tools
Shopify's built-in analytics are your go-to. In your Shopify admin, check the Marketing section for:
- Traffic sources
- Conversion rates
- Sales by social channel
Pro tip: Use UTM parameters for your Instagram links to track them better in Shopify's analytics.
Improving based on results
Got some data? Time to fine-tune:
1. Post timing
Figure out when your posts get the most engagement and schedule accordingly.
2. Content type
If product photos outperform lifestyle shots, adjust your mix.
3. Hashtag performance
Track which hashtags bring in the most traffic and sales.
Check your Instagram insights daily - they update every 24 hours.
"80% of consumers trust user-generated content more than branded content."
This shows why your Instagram feed can be so powerful. It's not just pretty pictures - it's about building trust and driving sales.
Advanced Instagram feed tricks
Let's dive into some clever ways to spice up your Instagram feed on Shopify.
Keeping products fresh
Want a feed that's always up-to-date? Use apps that do the heavy lifting for you. SocialWidget, for example, automatically refreshes your Instagram posts and videos. No manual updates needed.
Or try Instagram Feed & Slider Pro by Raptor. It pulls in content in real-time, so your feed's always fresh.
Adding Stories to the mix
Instagram Stories can add some zing to your Shopify store. Here's how:
- Get a Taggbox Widget account
- Pick Instagram and Stories
- Link your Instagram
- Get the embed code
- Pop it into your Shopify theme's Custom HTML
Taggbox even has a "Story" theme to make it look just like Instagram on your site.
Making your feed shoppable
Turn your feed into a shopping spree with Instagram Shopping. Here are some tools to help:
| App | What it does | Cost |
|---|---|---|
| Tagshop | Tags products, shows live info | Free - $99/month |
| InstaFeed+Story | Makes galleries shoppable | $3.95/month |
| Instafeed Instagram Feed + Story | Combines feed and stories | Free - $5.99/month |
Tagshop, for instance, lets you tag products in posts, linking straight to your store. It's like creating a shortcut from "Oh, that's cool" to "Add to cart".
"500 million people post a story on Instagram every day."
That's a LOT of potential eyes on your Stories. Why not use them to your advantage?
What's next for social media in online stores
Social media and e-commerce are getting cozy. Here's the scoop:
Tech that's about to shake things up
1. AI personalization
AI's gonna make shopping feel like it's just for you. It'll show you stuff you actually want to see.
2. AR try-ons
Want to see how that couch looks in your living room? Or how that lipstick looks on you? AR's got you covered.
3. Live shopping events
Think QVC, but cooler. Brands show off products live, answer your questions, and let you buy right then and there.
4. Shoppable videos
See it, like it, buy it - all without leaving that addictive short video app.
How to ride this wave
Shopify store owners, listen up:
1. Get your video game on
Make short, snappy videos about your products. Use them for live events or posts that let people shop.
2. Jump on the AR bandwagon
Look into AR tools that work for what you sell. It could make shopping way more fun for your customers.
3. Let AI handle the small talk
Set up AI chatbots to deal with basic questions. You'll have more time for the tricky stuff.
4. Be a social butterfly
Hang out where your customers do online. Post often and chat with your followers.
5. Keep your ear to the ground
Stay in the loop about new social media features. Be ready to try new stuff when it drops.
| Trend | What it means for you |
|---|---|
| AI personalization | Your products find the right people |
| AR try-ons | Fewer returns, happier customers |
| Live shopping | Real-time sales and chats |
| Shoppable videos | From "Oh, cool" to "Just bought it" in seconds |
Wrap-up
Adding an Instagram feed to your Shopify store in 2024? Smart move. It's not just for looks - it's about sales and trust.
Why it works:
- People trust other customers. Real people using your products on Instagram? That's gold.
- Your store stays fresh without extra work. New posts appear automatically.
- Shoppers can buy straight from Instagram photos. Quick and easy.
Setting up is simple. Use apps like Elfsight or Juicer. No coding needed.
Check out these results:
| Brand | Results After Adding Instagram Feed |
|---|---|
| MVMT Watches | 60% sales increase |
| Kith | 160% sales boost |
| Kylie Cosmetics | Over 24 million Instagram followers |
These aren't small gains. They show Instagram's power for your Shopify store.
But it's not just about photos on your site. You need to:
- Post quality content on Instagram
- Tag products in posts
- Keep your feed fresh and on-brand
- Engage with followers
You're not just selling. You're building a community.
So, why wait? Try it. Your Shopify store (and sales) will thank you.
FAQs
How to use instafeed on Shopify?
Adding Instafeed to your Shopify store is easy:
- Go to Shopify admin panel
- Click "Apps"
- Search "Instafeed" in App Store
- Click "Add App"
- Install and connect with Instagram
Simple, right? Now, let's talk pricing:
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/month | Video support, auto-optimized layout |
| Pro | $5.99/month | IGTV, Reels, product tagging |
| Plus | $19.99/month | Unlimited feeds, hashtag filtering |
Instafeed isn't just eye candy. It's a sales booster. How? It shows real customers using your products. That's social proof in action.
Pro tip: Tag products in your Instagram posts. Shoppers can buy directly from your feed without leaving your store page.
Need help? Instafeed's support team has your back. They keep the app fresh, with the latest update on July 3, 2024.