Moderator alerts
Alerts go to your notification inbox, with optional CC recipients. Spam-flagged comments do not send the normal alert.
Email notifications for Shopify blog comments.
Set up new-comment alerts for your team and optional reply emails for readers with Better Blog Comments. Check the recipient address, test both emails and troubleshoot missing messages.
Email delivery included · Reply from your inbox · Reader opt-in
Merchant alerts and reader replies serve different jobs.
Your team needs to know when a comment arrives. A reader needs to know when someone answers their question. Better Blog Comments provides both workflows, with reader reply emails controlled by opt-in and approval settings.
How to set up comment notification emails
Shopify’s native comment documentation describes moderation and spam controls. It does not document a reader reply-subscription workflow. The instructions below apply to Better Blog Comments.
- Open Better Blog Comments and go to Settings.
- Set the Notification email to an inbox your team monitors. Add CC recipients if teammates also need alerts.
- Set your admin name so readers can recognize merchant replies. Save the settings.
- Leave a test comment on a live post from a different email address. Tick “Notify me” to test the reader workflow too.
- Check the merchant alert. Reply with a short public answer, then verify its appearance on the post and check the reader inbox.
Use a separate reader address for testing. The app skips reader reply notifications when the parent comment uses your merchant notification address.
What counts as a public reply?
Replying to an app notification can publish your answer to the blog. Keep order numbers, addresses and other private customer details in a separate support conversation.
Moonbrew
mail@betterblogcomments.com
Maya replied to your comment on Summer Sangria
Hi Sarah,
Maya replied to your comment on Summer Sangria: 7 Tips From Real Readers.
You wroteTried this last weekend — added peaches instead of strawberries and it was incredible. Should I rest it overnight?
Maya R.
Author
Overnight is even better — the peaches break down a little and the wine takes on the flavor. Glad it worked!
You're getting this because you asked to hear about replies on a Moonbrew post.
The two emails we send
A merchant alert for a new comment that is not flagged as spam, and a reader reply email when the reader opted in and the approval conditions are met.
- New-comment alerts to your saved notification address
- Reply notifications to readers who tick "Notify me", with a link back to the thread
- Reply by email: answer from your inbox and it posts on the blog
- Add your logo, colours and text to both emails
Why a comment email might not arrive
No merchant alert
Check the saved Notification email and CC fields, including spelling. Search spam, junk and any inbox rules. A comment flagged as spam does not trigger the normal new-comment alert. Confirm the comment exists in the app rather than only in Shopify’s native comments list.
No reader reply email
Check that the parent comment opted in to “Notify me”, that the email address is correct and that the reply is approved. By default, an unapproved parent comment can also delay notification. Review the setting for notifying replies before approval if your workflow requires it.
The comment itself is missing
Separate delivery from display. An email problem does not prove the comment failed to save. Check the app’s moderation status and the missing-comments checklist before resubmitting.
Sender name and address
You can customize the admin name and email branding. Messages use the Better Blog Comments sending domain; setting your admin name does not change the sender to your own domain. Email delivery is included without a separate email-service account.
Still missing?
Contact our team with the post URL, whether the missing email is a merchant alert or reader reply, and the approximate test time. Keep customer email addresses out of public comments.
How the emails work together
Sent through Postmark. Included on every plan. No SMTP to configure.
Reply-by-email
Hit Reply in your inbox. Your answer posts on the blog as a threaded reply. No dashboard needed.
Reader notifications
Readers who opt in can receive reply emails with a link to the post. Approval settings affect when they are sent.
Frequently asked questions
The questions merchants ask before installing. If yours isn't here, email the team.
Do I need to set up SMTP, Postmark, or any other email service?
No separate email service account is needed. Set and save your notification address in the app, then test with a comment from another address.
Can I customize the from name and the email content?
Yes. The from name is your store or admin name. You can add your logo, choose your colours and edit the text of both the merchant alert and the reader notification.
Who gets reply notifications?
Readers who opt in with “Notify me” can receive reply notifications. Approval settings and the parent comment’s status affect delivery. Readers who leave the checkbox unticked do not receive these reply notifications.
Will notifications come from my domain?
The from name is your store or admin name. The emails send through Postmark from the Better Blog Comments domain, so you don't need to verify a domain or manage DNS.
Can a teammate get the comment alerts too?
Yes. Add a CC address in the app settings and every new-comment alert goes to both inboxes.
Add reply emails to your Shopify blog
Install the app, save your notification address and test a reply. Free for your first 25 comments.
Free for your first 25 comments · No card · Pro from $20/mo