Want to increase engagement and comments on your Shopify blog? Here's how to make the most of your comment section:
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Write posts that spark discussion and ask engaging questions
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Reply quickly and professionally to all comments
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Implement a points system or rewards for top commenters
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Connect blog comments with social media to expand reach
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Learn from comment data to improve your content strategy
By implementing these strategies, you can turn your Shopify blog into a hub of customer interaction, boosting engagement and potentially increasing sales.
Write posts that spark discussion and ask engaging questions
Writing Posts That Spark Discussion
To get more comments on your Shopify blog:
1. Pick topics your readers care about: Write about things that matter to your customers.
2. Use a friendly tone: Write like you're talking to a friend.
3. Create eye-catching titles: Make your titles specific and interesting. For example: "5 Quick Ways to Boost Your Shopify Sales Today!"
4. Tell stories: Share real experiences that relate to your topic. This helps readers connect and want to share their own stories.
Asking Good Questions
Good questions can make more people comment:
1. Use open-ended questions: Ask questions that need more than a yes or no answer.
2. Put questions throughout your post: This keeps readers thinking as they read.
3. End with a strong question: Finish your post by asking readers what they think.
| Do's | Don'ts |
|---|---|
| Ask "What's your favorite feature of this product?" | Ask "Do you like this product?" |
| Ask "How has this tip helped your business?" | Ask "Was this helpful?" |
Using Comment-to-Unlock Content
Offer something extra to get more comments:
1. Give away useful content: Offer a free guide or tips sheet when people comment.
2. Be clear about what you're offering: Tell readers exactly what they'll get for commenting.
3. Make sure it's worth it: The extra content should be helpful and relate to your blog post.
Example: "Leave a comment sharing your biggest Shopify challenge, and we'll email you our '10 Shopify Hacks for Faster Growth' guide!"
How to Reply to Comments
Replying to comments on your Shopify blog helps build a community and makes customers trust you more. Here's how to do it well:
Answer Quickly
Fast replies show you care about what readers say. Try to respond within 1-2 days. This helps keep people interested and can stop bad comments from causing problems.
| Why Answer Fast | What It Does |
|---|---|
| Shows you care | Makes customers feel heard |
| Stops problems | Fixes issues before they get bigger |
| Keeps people talking | Makes your blog more lively |
Keep It Professional
Always be polite, even if someone says something bad. Use clear words and don't get upset. This helps keep your brand looking good.
For example, if someone complains, you could say:
"Thank you for telling us about this, [Name]. We want to do better and would like to talk more about how we can fix this."
Handle Bad Comments Well
Bad comments will happen, but you can turn them into good talks. Here's how:
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Say sorry if something went wrong
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Thank them for their feedback
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Offer to fix the problem
| Do This | Don't Do This |
|---|---|
| Say sorry | Get angry |
| Offer help | Ignore the comment |
| Ask to talk more | Argue in public |
Real Example
In 2022, someone found a caterpillar in their salad at Vapiano restaurant. The company's PR team said:
"You could see this as proof of how fresh our salads are."
This smart answer turned a bad situation into good publicity.
Why It Matters
Webroot, a computer security company, answered 70% of their bad reviews. This made people like their brand more and want to buy from them.
Boots, a big pharmacy, saw 186% more people want to buy when they explained things in answers to bad reviews.
How to enable comment replies on Shopify blog posts
Shopify’s built in comment system doesn’t allow you to reply to your customer’s blog comments - but we’ve developed a simple app that allows this (and a bunch of other great features). The app is called Better Blog Comments, and it:
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sends you email notifications on new blog comments
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allows you to reply to comments as the store owner
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has advanced spam / bot protection
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and loads quickly / looks fantastic on your theme
How to Add Better Blog Comments to Shopify
Adding our app to your Shopify blog is easy:
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Navigate to the app from the Shopify App Store
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Install it by following the steps given
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Set it up to match your blog's style
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Test to make sure it works on all devices
Using Games and Rewards
Adding game-like features to your blog comments can make people want to join in more. Here's how you can do this:
Setting Up a Points System
Give points to readers for doing things on your blog:
| Action | Points |
|---|---|
| Leaving a comment | 10 |
| Sharing a post | 5 |
| Joining a discussion | 15 |
Use a program that works with your blog to keep track of points. Let people use their points for discounts or special offers when they reach a certain amount.
Giving Prizes for Comments
Offer real prizes to get more good comments:
| Prize | How to Win |
|---|---|
| $50 gift card | Best comment of the month |
| Free product | Most helpful comment |
| Exclusive content | Top 5 commenters |
Make different levels of prizes based on how much people comment. This can make people want to comment more often.
Showcasing Top Commenters
Show off the people who comment the most:
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Make a "Top Commenters" list on your blog
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Share their comments on social media
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Write about top commenters in a monthly post
This makes people feel good about commenting and can make others want to join in too.
Real-World Example
Bare Biology, a health supplement company, started a rewards program called "Flourish Rewards" in December. They used an app called LoyaltyLion to do this. Here's what happened:
| Result | Number |
|---|---|
| Points earned by members | Over 3.8 million |
| Points used for discounts | More than 58,000 |
This shows that people like to earn and use points when they interact with a brand.
Keeping Comments High-Quality
Creating a Moderation Process
To keep your Shopify blog comments useful, set up a clear process either:
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allowing all comments to be published immediately, or
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requiring every comment to be manually approved by you before publishing (recommended for most stores)
Dealing with Spam
Spam comments can be a big problem. Here's how to handle them:
| Problem | Solution | Details |
|---|---|---|
| High spam rate | Use better filters | Comments on Shopify blogs are 250% more likely to be spam than real |
| Basic protection not enough | Try third-party apps | Better Blog Comments catches over 90% of spam, costs $9.99/month |
Teaching Staff to Moderate
Help your team keep comments good:
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Make sure they know your comment rules
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Show them how to use Shopify's comment tools
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Tell them to be nice when answering comments, even bad ones
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Keep them up to date on new spam tricks
Learning from Comment Data
Understanding the Numbers
Looking at comment data helps you know if your blog is doing well. Here's what to check:
| What to Look At | What It Means |
|---|---|
| Number of comments | How much people are talking |
| Good or bad comments | If people like your posts |
| Which posts get more comments | What topics people care about |
For example, if a post about summer fashion gets 100 comments but a post about winter coats only gets 10, you know your readers are more interested in summer clothes.
Improving Content Based on Comments
Use what you learn from comments to make your blog better:
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Look for common questions in comments
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See what topics people talk about most
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Check if people ask for more info on certain subjects
Then, use this info to plan your next posts. If lots of people ask about how to style jeans, you could write a whole post about it.
Real-World Example
In 2022, the skincare brand Glossier used comment data to improve their blog. They found that posts about acne got 50% more comments than other topics. So, they made a series of posts about acne care. This led to a 30% increase in overall blog engagement and a 15% boost in sales for their acne products.
Linking Comments and Social Media
Connecting Blog and Social Comments
To boost engagement on your Shopify blog:
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Add social media sharing buttons to your blog posts
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Use comment systems like Better Blog Comments.
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Ask questions at the end of posts to start discussions
For example, you could write: "What do you think about this new product feature? Share your thoughts below!"
Getting Comments Shared
To encourage readers to share comments:
| Action | How to Do It |
|---|---|
| Use call-to-actions | "Share your favorite tip on Twitter!" |
| Create hashtags | #RecipeTips or #MyFoodBlog |
| Highlight top comments | Feature best comments in newsletters |
Using Comments in Marketing
Comments can help make your marketing easy. With real world comments from readers, you have easy user generated content to use in your marketing/advertising material:
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Show a good comment as social proof
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Give ideas for new content
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Help understand customer needs
Best Times to Post on Social Media
To get more comments, post when people are most likely to see your content:
| Platform | Best Times to Post |
|---|---|
| 1-4 PM, 6-10 PM, weekends | |
| 8-10 AM, 11 AM-1 PM, 4-7 PM | |
| 8-10 AM, 4-6 PM |
Remember, these times may vary based on your specific audience. Check your analytics to find the best times for your followers.
Tips for Managing Comments
| Tip | Why It's Important |
|---|---|
| Respond quickly | Shows you care about customer input |
| Be polite, even to negative comments | Keeps your brand image positive |
| Use comments to improve products | Shows you listen to customers |
Fixing Common Comment Problems
Here's how to handle frequent issues with comments on Shopify blogs:
Managing Heated Discussions
When conversations get intense:
| Do This | Don't Do This |
|---|---|
| Stay calm | Get angry |
| Set clear rules | Allow personal attacks |
| Acknowledge good points | Ignore valid criticism |
Reviving Quiet Comment Sections
To get more people talking:
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Ask questions at the end of your posts
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Show off good comments in your emails or social media
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Check and answer comments often
Conclusion
Effective comment management on your Shopify blog can greatly improve customer engagement and loyalty. Here's how to make the most of your comment section:
Keep Improving Your Approach
To maintain an active comment section:
1. Monitor Engagement
Keep track of which posts get the most comments. Use this information to guide your content strategy.
| Action | Benefit |
|---|---|
| Track popular topics | Create more content that interests readers |
| Analyze comment patterns | Understand what sparks discussions |
2. Encourage Participation
Use different methods to get readers talking:
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Run contests
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Ask thought-provoking questions
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Host events
These activities can increase comments and strengthen customer relationships.
3. Manage Feedback
Respond to both positive and negative comments. This shows readers you value their input.
| Type of Comment | How to Respond |
|---|---|
| Positive | Thank the commenter and add to the discussion |
| Negative | Address concerns professionally and offer solutions |
FAQs
How to promote a Shopify blog?
To promote your Shopify blog effectively, focus on these key areas:
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Write good content
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Create detailed product descriptions
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Post informative blog articles
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Show your products in interesting ways
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Improve your SEO
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Use relevant keywords
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Add internal and external links
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Make your blog easy to navigate
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Share your blog
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Post on social media
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Send email newsletters
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Write guest posts for other websites
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Real-world examples
| Company | Action | Result |
|---|---|---|
| Bulletproof | Created health-focused blog content | 75% of organic traffic comes from blog |
| Manscaped | Consistently published blog posts | Organic traffic worth $76,000/month in ads |
| Gymshark | Posted how-to guides and product news | Top post gets 5,000-20,000 visitors monthly |
Tips for better blog promotion
| Tip | Why it helps |
|---|---|
| Post regularly | Keeps your blog fresh for search engines |
| Use Google Keyword Planner | Finds good keywords for your posts |
| Add internal links | Helps visitors find more of your content |
| Optimize for mobile | Many people read blogs on phones |